Ilya Rudakov

Experience & education

1. 2025

   I became a product manager at wannabe & Roots, an EdTech group serving 85K users. Together with the team, we launched 20+ products in a year and a half.

   wannabe & Roots · Product ManagerWorked on the product across three streams. Acquisition: led the stream that brought in about 60% of company revenue. Retention: cut refunds from 6.5% to 1.5%. Infrastructure: made website releases 2x faster.

   April 2025 — September 2026

   A group of EdTech companies in design and product management education that helps design, launch and grow digital products. 85k users, product satisfaction rating of 4.9 out of 5.

   • Led the acquisition stream that brought in 60% of company revenue through events, promo mechanics and free trials — every channel with positive unit economics.
   • Grew new contacts by 81% while cutting cost per lead by 37% through funnel analytics, hypothesis testing and new acquisition channels.
   • Grew revenue from add-on products by 26% year over year: ran 20 in-depth interviews with alumni, found churn points and set up trigger-based CRM communications.
   • Cut refunds from 6.5% to 1.5% by restructuring the offer together with the academic team and automating refund and transfer rules in support.
   • Doubled website release speed and cut development cost 4x with no loss in quality: moved the site from a no-code builder to our own code with a design system and personally shipped and updated 10+ landing pages using AI tools.
   • Turned support into a sales channel that brought 10–15% of repeat sales: cut first response time from 3–4 hours to 30–45 minutes and automated a third of requests with bot scenarios.
   • Hired and onboarded 3 people: two designers, with whom a page’s path from brief to production shrank from 5–7 to 2–3 days, and an academic manager who took over support and student satisfaction.
2. 2022

   I enrolled at HSE University in St. Petersburg, and in 2026 started a master’s programme at HSE in Moscow.

   HSE University · Bachelor’s and master’sGPA 8.37 out of 10 in the bachelor’s, two papers in RSCI-indexed journals.

   2022 — 2028

   • BA, St. Petersburg, 2022 — 2026. Management and Analytics in the Public Sector, GPA 8.37/10.
   • MA, Moscow, 2026 — 2028. World Economy, track “Digital Economy and Technological Megatrends”.
   • Papers in RSCI-indexed journals, 2025: “Reducing bureaucratic barriers in public administration with behavioural economics tools” and “Management and Analytics in the Public Sector” (in Russian).

Case competitions

• 1st place — Changellenge × MegaFon: sales-channel strategy for the Yota brand, with channel payback assessed through SIM-card sales.
• Top 5 of 50 teams — SPLAT case competition at HSE: go-to-market strategy for entering the MENA market, presented to the company’s C-level team.

Courses

• “Systematic Product Management” intensive, Roots · November 2024 — April 2025
• “Vibe Coding Master” intensive, wannabe · June 2026

Tools

• Figma, Claude Code / Codex, VS Code, Yandex Metrica, Airtable, Make, Manychat, Python (basic)

Languages

• Russian — native
• English — B2